A Racial Survey of the Top 250 Fortune 500 Company Websites

I just finished notating the racial makeup of people shown in pictures on company public home pages and career home pages of the top 250 companies of the 2012 Fortune 500 list. I wanted to quantify the representation of various races to arrive at a conclusion about how they personified themselves racially and culturally and to see how constant multiracial representations were among all companies examined.

For those that don’t know, the Fortune 500 is a list compiled each year by Fortune magazine that ranks the top 500 public and closely-held corporations by revenue.

For the many websites with flashing or rotating photographs, I counted the first image having a face as the impression the company desired to convey as the first impression from a human-racial standpoint. I wished to go through the websites of the entire 500 companies on the list but it was very tedious work. Examining the top 250 companies involved looking at over 500 web pages and yielded 30,500 keystrokes worth of notes. My findings are not scientific in that I did not take precise counts of various racial types because the race of many people in the pictures were hard to distinguish either because the near focus of camera shots made background faces blurry or that subjects in the photographs were frequently of indeterminate race, whether light or dark-skinned.

Instead of summarizing things in a tedious essay I will simply reveal some of my peculiar findings in bulleted fashion:

  1. Among literally thousands of faces in all of the pictures there was not a SINGLE redhead.
  2. There was not a single blonde male in any picture in the top 137 companies.
  3. The industry with any prominence of white male representation was energy, particularly exploration services.
  4. There was only one person that I could determine was of German extraction. This was in the career section of one company and the individual was the second-to-last in a photo having eleven people of various races.
  5. There were virtually no jews in any of the pictures and of those that appeared jewish, none has the archetypical big nose, narrow chin, raked face, narrow-set eyes, long hair, and arching eyebrows.
  6. The top 100 companies are very anti-white. Check it out for yourself.
  7. The career pages of nearly every company were more diverse than was their home page.
  8. Almost every company had an easily-accessible Diversity & Inclusion page, which, for the ones I viewed, were more diverse than the Career pages.
  9. There was not a single person in any picture that could be identified as Mexican. (Although there was a fair representation of people from South America)
  10. There was not a single Native American red man or woman
  11. Actually there were no indigenous tribal people whatsoever save for a few blurry eskimos in a company that did arctic oil work.
  12. There were only two pictures with native African blacks in them.
  13. There were no pictures with anyone native to Oceana from native Hawaiians, to Australian Aborigines to Indonesian natives.
  14. There were just a few Arabs; there were no Iranians.
  15. There was not a single Japanese. Citigroup did have a panoramic photo of Mt. Fuji on its homepage though.
  16. There were hundreds of blacks, Far-east Asians (like Chinese and Indochinese) and Indians.
  17. Many of the whites were not white-white; meaning either western or northern European; meaning many of the white people shown – especially in the largest companies- showed individuals from the eastern and southern fringes of Europe. By that I mean borderlands that are either in Europe or outside of it.
  18. There was only one person with classically English features.
  19. There hardly any people that had archetypical features of any European race, be it Scottish, Irish, English, French, Dutch, Danish, German, Norwegian, Belgian, Swedish, Finnish, Czech, Baltic, Polish, Russian, Italian, Greek or Spanish or any other. Note: I am not so good at distinguishing among the southern and eastern European racial types like, say, the Balkan, Slovakian, Ukrainian or Latvian.
  20. Individual portraits favored non-whites, especially black or Asian.
  21. Asian females were favored over Asian males by perhaps 2 to 1, especially in large or single-person shots.
  22. Placement of pictures disfavored whites in terms of picture placement as regards reading direction (top left to bottom right) and size among the top 100 companies.
  23. While I didn’t notate presumed CEO race by surname, I did at least mentally note them, and it seemed racial surname with the greatest (modal) frequency was Anglo-Saxon, followed by a mixed bag of jewish, Italian, German, Polish, Indian, Irish; there were many racial surnames overall, many of which I could not recognize. How many of the surnames represented jews disguising themselves I do not know. How many of the individuals with Anglo-Saxon surnames were black I do not know. (The F500 list did not show CEO pictures.)
  24. There were no photographs of people in food company websites or on the home pages of automobile companies (where the race can hide behind the windshield).
  25. The industries dominating the top 250 are banking, healthcare management, oil and gas extraction, military manufacturing,  and retail (of foreign made goods), along with perhaps automobile manufacturing (with a tremendous proportion of manufacturing now occurring overseas).
  26. Often whites are shown in labor positions or labor attire while blacks, Asians and Indians are shown in office or executive environments or in executive attire. This is particularly so of the top 100 companies.
  27. Looking at these pictures, you would think that blacks, Asians, Indians and whites rule the world, and in that order. No jews though. The jews hardly exist.
  28. Many of the subjects in the pictures had very narrow chins, especially among whites. jews promulgate this so that they can confound the perception of what whites appear like so as to better insinuate themselves, undifferentiated, into the body of non-jews.
  29. People with classic American features (i.e. like George Washington) were rare, especially among the largest companies.

This is, all taken a substantial departure from the 1980’s and prior where the majority of advertising headlined Americans with classic features, whether it was a woman shopping, a man driving a car, a kid playing with a train, or a grandmother baking an apple pie.

Conclusion: very few of these websites are as American as apple pie.

Most of these companies were founded and/or built by Apple-pie Americans. Yet these very same large companies now directly or indirectly promulgate the unbeckoned and contrived multicultural and multi-racial zeitgeist. In many cases whites are the old people in the blurry background among energetic-looking Indians, Asians and blacks in the foreground of some small picture on the bottom right of the page, below a large picture of the well-dressed, confident, always smiling, but sometimes smirking and rapacious-looking black.

Oh, we’ve come a long way, baby. (And just look at our numbers now.)

[As if they are what really matter]

About americanalliance

I am interested in America. The land, the people. There is a MAJOR disconnect between the American nation and the so-called "elite."
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